Rebranding | Brand Board + Website

Rebranding | Brand Board | Holly Casto Creative

I spent most of Friday and Sunday working on my rebranding project. I had my inspiration and color palette, so next up was the logo.

My personal brand style, as I mentioned in my last post, is what I would describe as fresh, modern, and cheerful. I spent the majority of my time just brainstorming and sketching. After taking some of my sketch ideas to the computer, I finally found a typeface that I felt represented that combination perfectly, and after a few hours of tweaking and trying different designs, I had created my main logo.

Here's a look at what my art board looked like mid-brainstorm:

Once I had my main logo and a few alternative logos, I came up with a few patterns that would complement my brand style. I loved the idea of a triangle pattern that resembled confetti, to play on the "cheerful" part of my brand style. Once the patterns were finished, I created a few graphic elements and styled words for my website, using the same typeface as my logo, and the brand board was complete!


Rebranding | Brand Board + Website | Holly Casto Creative

While I was happy with my blog design, I needed my website to be more all-encompassing, rather than solely a blog, so that I could include information about my design work. I set up a portfolio page, information about my design services, and my process page. Then, I reorganized my website layout and added a main homepage, which you can see above, or by clicking over to my homepage here.

You can see how I used the elements from my brand board, like the triangles and fonts, in some of the images and graphics on my new website. Having a brand board to start with really helps to stay on track and gives you a baseline to refer to throughout the process. 


Lastly, as I'm sure you've noticed by now, I changed the name of my site from Holly Marie Casto to Holly Casto Creative. I felt that this name encompassed all of the parts of my personal brand (blogging, Youtube, and now design services) in a more complete way. I didn't want to start a whole new website (, for example) because I wanted to keep everything in one place. To me, this was the easiest way to do that.

I kept the old domain associated with my account, so that people with old links would simply be redirected to the new domain and I wouldn't lose traffic.

The last thing that I have left to do is to design my business cards and contracts, so that everything is cohesive. Then, it's time to reach out to local business owners and build up my portfolio!

What do you think of my website and brand refresh? I hope you like it! Have you been thinking about refreshing your brand lately? Let me know in the comments!


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