Etsy Holiday Prep Tips: Branding + Marketing
If you're an online shop owner, you might have noticed that this time of the year is a little slow. Have no fear! I've been selling on Etsy for about 4 years now and every September, things get super quiet. The good news is that the crazy holiday shopping season is coming and now is the perfect time to start prepping for that rush.
I did the video below in collaboration with Olivia Hayward, who is covering the product / inventory side of things. If you'd like to check out her video, you can do so here.
Here are my 7 tips for prepping your brand for the holiday season! Be sure to watch the video below where I go into each step in more detail.
1. Tweak your packaging
2. Keep it cohesive
3. Update your website
4. Reach out to tastemakers
5. Tighten up your message
6. Plan out your content calendar
7. Personalization is key!