What Blogging Can Do For Your Business
These days, it seems like everyone and their mother has a blog, and there's good reason for that - especially from a business standpoint. Blogging has gone from an online journaling hobby to a major component of marketing for nearly all successful businesses.
If you've been wondering whether or not you need one, here is a list of all of the ways that your business can benefit from adding a blog:
1. HELPS YOU RANK IN SEARCH ENGINES
Blogging gives you the ability to use more keywords related to your business, adds more pages to your website, and if posts from your blog are shared on social media, it adds external links going to your website. These are all very important for SEO.
2. DRIVES TRAFFIC
Blogging gives you the opportunity to post more shareable images onto social media like Pinterest, where images spread like wildfire. This is traffic leading to your site that you wouldn't otherwise get with just having the listing images in your store.
3. HUMANIZES YOUR BRAND
Blogging gives your brand a unique voice, and puts an actual person behind the products. Customers like to know that they're supporting a real person, and they like to know your backstory.
4. LAUNCHING POINT FOR YOUR SOCIAL MEDIA
Having trouble thinking of social media posts for your business other than "check out this new product in the shop"? Blogging gives you images and posts that you can share on your social media pages, which means you can network with and grow your "tribe" in a more personal way.
5. POSITIONS YOU AS AN EXPERT
No matter what you're selling, it's always a good thing to position yourself as an expert in your industry. Blogging does this. By sharing helpful content, tutorials, and a brand lifestyle, you become an expert and source for information in your industry.
NOT SURE WHAT TO POST?
Check out this FREE list of 50 Blog Post Ideas for Businesses, and get tons of traffic-driving post ideas for your business blog!
Sign up by clicking the image below to get your free copy, plus exclusive access to other free e-guides, checklists, and downloads. PLUS an invite into the HCC Facebook group, where you can connect with other business owners. Yay for free stuff!