Blogging Alternatives For Busy Business Owners
The most common complaint that I hear from business owners is that there just aren't enough hours in the day. Trust me, I feel you (is there such a thing as a coffee IV drip? asking for a friend).
And while I think that blogging is super helpful for business owners, I understand that some people just don't have time for it. If that's you right now, don't be discouraged! There are plenty of ways that you can reap the benefits of blogging even if you're short on time.
So maybe you don't want the stress of maintaining a full-on blog, but you like the format and you like writing. Sending out a newsletter blog would be perfect for you. You can send out a monthly post (or even quarterly!) via email so that you don't have to worry about coming up with content ideas all the time, while still keeping your audience updated. PS. if you don't have an email list yet, you should start one!
I often recommend Instagram as a good alternative, especially if your product is very visual in nature. You can post a pretty picture and write as long of a caption as you want, so you're essentially blogging, but you're also doing a little bit of social media marketing. Two birds with one stone!
If you're better at talking than writing, YouTube is a great place for you. You don't have to have a bunch of fancy equipment or editing skills (I certainly don't!) but you can engage with your audience and humanize your brand simply by setting up a camera and talking to them. YouTube is also a great place to post tutorials or show people how to use your product(s).
If you want more engagement and more of a live setup, you should definitely try hosting a webinar. You can do this for free through Google Hangouts On-Air and talk to your viewers in real-time. This is a great way to get super personal with your audience / customers and chat with them in a more casual, direct way.
Another low maintenance way of getting the word out is by joining a community. There are tons of Facebook groups and forums that you can join to chat with a specific group of people. And it's as easy as leaving comments, and sharing links! PS. Sign up for my email list to join my Facebook group full of creative entrepreneurs & aspiring business owners.
6. Guest Blogging
Similar to sending an email newsletter, this is a great option for those of you who don't mind the process of blogging but simply don't have the time to keep up with it. Offer to write a post on someone else's blog. You will still get traffic to your site through their blog, and it's only a one-time thing (until the next time you guest blog for someone!). This is also a great way to network with bloggers in your industry.
7. "Quickie" Blogging
If the issue for you is creating enough quantity of content, you might consider what I call "quickie" blogging. This could be:
- A Tumblr blog, where you can quickly and frequently share images and quotes that portray the vibe of your business
- A curated blog, where you share things from around the web that relate to your brand (think Buzzfeed-style). *make sure you properly link back to the content sources!
- A short-post blog, like Seth Godin's.
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