Holly Casto | About

Hi, I'm Holly!

I'm a graphic designer, small business enthusiast, and lover of all things creative. I'm married to my best friend, Wes, and we live in small-town Ohio with our happy goldendoodle, Chester.

Since college graduation, I have been working as a freelance web designer, graphic designer, online retailer, and business coach. In the process I have served some amazing clients, and built my own online boutique.

I know the importance of a strong brand and online presence. I started my first business in January of 2013. It was just a simple Etsy shop that I ran out of my living room, but I harnessed my marketing skills, created a professional website, and utilized social media. I have been lucky enough to have my shop featured in many major online and print publications, such as Buzzfeed, Pregnancy & Newborn Magazine, and Design*Sponge.

All I knew in the beginning was that I wanted the freedom to create my own career path, and I was determined to make it work. Had I known then what I know now about business and strategy, I could've saved so much time. I started my Youtube channel and blog as a way to help other passionate creatives learn from my mistakes and fast-track their success.

In addition to business tips and inspiration on the blog and Youtube channel, I also enjoy sharing life updates, fun projects that I've done, and whatever interests me at the moment.  In my free time, I do DIY projects, crochet, and get my Pinterest on.

Thanks for stopping by!


Holly Casto | About