How to Write the Perfect Mission Statement for Your Brand

how to write the perfect mission statement for your brand |

What is your brand's mission?

It might not be something that you spend much time thinking about. I know that when I started my first business, I just wanted to have a business. To make money doing what I loved...that was my mission.

But if you really want to take your brand somewhere big, your mission needs to be more than just "to make money". It has to be the "why" behind everything that you do and every decision that you make for your business.

That's why today I'm teaching you exactly how to come up with the perfect mission statement for you. Today's video will cover:

1. Why you need a mission statement

2. Things to think about before attempting to write one

3. 2 rules of thumb for how to format it

4. 3 examples of great mission statements to use as inspiration

I also include some silly clips from some of my favorite shows / movies because, well, making mission statements entertaining can be a bit challenging. :) But I promise that writing one for your brand will NOT be a mistake.

Check out the video below, and be sure to leave a comment and let me know your mission statement!