Photography Alternative: Mockups + Stock Photos

where to get pretty photos for your website or blog | hollycasto.com

I am working on getting better at photography, but as with any skill, it takes time. And time is something that I really don't have much of these days, I don't know about you!

However, it's super important that your online business has beautiful photography. In fact, I'd say it's a non-negotiable if you want to be successful. So, if you are an aspiring blogger or shop ownerand photography is your struggle, have no fear - there is an alternative!

Product Mockups and Stock Photography

What are mockups / stock photos? They're photos that a professional has taken, that you can either import your designs into (mockups), or just use for your website or blog (stock photos).

I love using mockups for product photography when I can because after everything else that goes into getting a product online, ain't nobody got time for stressing over pretty photos.

Stock photography is also great if you need some pretty photos to use on your website or blog and your photography skills just aren't there yet.

A stock photo can set the tone for your brand without any extra work.

A stock photo can set the tone for your brand without any extra work.

This is a product mockup for a print (your print goes in the frame). Just place your print file on top of the mockup photo!

This is a product mockup for a print (your print goes in the frame). Just place your print file on top of the mockup photo!

Some dos and don'ts:

1. Make sure that the photos are cohesive with your brand. Don't purchase photography in lots of different styles (dark + moody, light + bright, rustic + shabby). Stick to the look of your brand.

2. Don't use stock photos / mockups for content or products where you need to see what you're talking about. For example, if you're doing a blog tutorial, you will need actual photos to show what you're talking about. Stock photos won't work in that case.

3. Don't claim the photography as your own. Because it isn't - duh! :)

My favorite places to get stock photos + mockups:

1. Rosemary Watson
Her style of photography matches mine perfectly, and I find myself constantly checking in with her site to see what's new. She also just started a stock photography subscription service, which she gifted me and I have to say I am in love! You get new photos every month - there are sooo many pretty photos to use! If you like the photos that I used in this post, they are all by Rosemary.

2. Creative Market
There are tons of different styles of product mockups in their mockups section - you can scroll for days!

3. Etsy
Good old Etsy has lots of great photography available as well - just do some searching around and you're sure to find something in your brand style.