Blogging for Business | Getting Started: Which Platform is Best?
If you're taking part in the February Challenge, your first question might be, "Where do I start?".
It's a little overwhelming because there are so many different platforms available, and I know it can be tough to decide which is best for you. I can only offer you my opinion based on my own experience, but my top choice for a blog, without question, is Squarespace.
Yes, you do have to pay for it. But the costs are low if you only need a blog and a few other pages (around $8 / month). That's really not much considering how beautiful and professional you can make your blog look with the platform. It is super user friendly, your domain and hosting are included with the pricing, and your site will be both SEO and mobile friendly (must-haves for online businesses).
So why don't I care for Blogger or Wordpress (the 2 other most popular platforms for blogging)?
I don't like Blogger because although it is free, it's glitchy, out-dated looking (without hiring a web designer), difficult to customize, and you can't have eCommerce on it. If you're starting a business blog, your long-term goals probably include selling your products through your website (eCommerce) so that's a deal breaker in my opinion.
I don't like Wordpress because I think it's just plain hard to use. You can do a ton of stuff with Wordpress in terms of plugins and design, but if your design / tech knowledge is limited, you're going to need some major help getting all of this set up. I used Wordpress for a short time and I dreaded logging into my site because it was so overwhelming and clunky to use.
Again, these are just my opinions, but when I finally discovered Squarespace, my blogging life changed immensely and for the better. I no longer dreaded creating content or formatting a post because it was so much simpler than it had been in the past! If you're a business owner, you've already got so much on your plate, so the shorter the distance between you and "publish post", the better.
Now, maybe you've had a look around the Squarespace site and you think, "I know it seems user-friendly but I'm still totally overwhelmed about how to get started". I work with clients like this all the time. They know that they could manage adding posts and keeping their site updated, but getting everything laid out and looking nice in the beginning is where they are stuck.
If that's how you're feeling, contact me and find out how I can design a custom Squarespace site for you, or you can check out my shop where I am now offering Squarespace templates + setup services. You just purchase a template, send me your information and photos, and I will import everything and get your site all set up for you. I'll also give you the information and tutorials needed to run the site in the future. My clients have consistently been blown away by how easy it is to run a Squarespace site once it's all set up and pretty. If you can't afford something custom, this is an affordable way to get your site all set up and looking great without losing your mind. :)
I also feel like many of the standard templates offered by Squarespace are quite masculine or dark looking, so I have created some happier, more feminine looking designs to choose from.
Are you taking part in the February challenge? Do you use Squarespace or have you been thinking about it? Let me know in the comments!