January Challenge: 3 Actionable Business Goals for 2016

January Challenge: 3 Actionable Business Goals | Learn more about the monthly business challenges at hollycastocreative.com

Well, here we are - it's the first day of 2016!

This is the time of the year when everyone starts thinking about resolutions, so I thought that I would share one of mine: get you guys more involved!

So, one of the ways that I thought I could do that was to start a series of monthly challenges. Every month of 2016, I will be presenting you with a challenge for the month that will improve and grow your online business. The first challenge: come up with 3 actionable business goals that will grow your business this year, and write them down.


These aren't health goals or any other typical type of New Year's goals. These are three goals that you can put into practice in order to grow your online business.

If you already have an online business, these could be things like rebranding or reorganizing your website or investing in new product photography. If you don't have an online business, maybe your three goals are actionable tasks that need to be completed in order to open your shop.

Here are mine:
1. Get my readers & subscribers more involved by building communities on social media (check!).
2. Launch 4 eCourses, 1 in each quarter of 2016 (my first course will be launching on the 11th!)
3. Improve video & editing quality & consistency on my Youtube channel 

I also emphasize that you need to write these down and even hang them up in a place that you will see them regularly. These aren't going to be goals that you have, and then forget about!

Why is this challenge important?

I am a big believer in setting goals and writing them down. There's something about creating specific goals that you can quantify and account for that pushes you in the right direction so much better than just thinking vaguely about your goals. You have to know exactly what you want and how you're going to get there. Otherwise, you'll have the thought "Man, it'd be really nice to..." and then by the time February rolls around, you've forgotten your goal and gotten way off track.

Holding you accountable

Okay, now for the accountability part. I am creating 2 new community-building systems that you can join and get involved with - ready??

1. Twitter Thursdays
Every Thursday at 3pm EST use the hashtag #HCCchat to talk about the monthly challenge, how you're doing, and any other questions that you have. If you're subscribed to my email list, I will send out a reminder email 15 minutes prior to the chat so that you don't miss it. The chat will be partly related to the monthly challenge, but you are free to talk about any business-related info or questions that you have. We're going to start these off as half hour chats, but as the chat grows, we can increase the time if necessary.

2. HCC Hustlers Facebook Group
If you've already signed up for my email list, then you're probably already aware of the FB group that I recently started but if not, be sure to sign up so that you can join! It's so awesome to be in community with other makers and aspiring business owners, asking questions and offering advice. It's a fun and supportive group that I hope will continue to grow and inspire!

Okay - your turn. Take some time to think about what you want out of your business in the coming year, and write down 3 ways that you're going to make that happen. And be sure to join the groups mentioned above and let us know how you're doing.

Happy New Year!