10 Reasons Why Every Etsy Seller Needs Their Own Website

10 Reasons Why Every Etsy Seller Needs Their Own Website | Holly Casto Creative

If you're an Etsy seller, and you're looking to take your shop to the next level, one of the biggest pieces of advice that I can give is to get your own website. Etsy is great, but it can be limiting if you're wanting to be taken seriously as a business owner. I really felt like once I created my own website, that was the moment when I went from just an Etsy seller to a real business.

Here are 10 reasons why you need a website if you have a handmade business.

1. BRANDING
Probably the biggest and most obvious reason - Etsy shop pages are very limited in terms of branding. The only tools that you have to display your visual branding are the header, listing photos, and about section. With a separate website, the branding possibilities are endless.

2. KEEPS CUSTOMERS IN YOUR STORE
Etsy has recently started creating links that lead people out of your store, when they're looking at a product in your Etsy shop. Not good! In your own website, obviously you won't be leading them elsewhere.

3. BLOGGING
You can seamlessly integrate your blog, which builds a bigger following for your brand, into your website.

4. CONTROL
Maybe you don't want everyone to see your feedback, or which items are selling and not selling. With your own e-commerce website, you don't have to show that information if you don't want to! 

5. VIDEO CONTENT
If you sell a product that needs a video to really get the idea across, you can include a video on a website really easily. You can't really do that on most marketplaces, including Etsy.

6. FEES
The fees for platforms like Shopify and Squarespace are generally much less than that of Etsy (assuming that you're getting a decent amount of sales). I also spoke about this in the video below:

7. CART RECOVERY
This is pretty huge. With a platform like Shopify, which is what I use, I can actually follow up with customers who have added an item to their cart and then left. This helps so much in recovering sales that would have otherwise been forgotten about.

8. PROFESSIONALISM
Along the same lines as branding, you just come across as more "legit" and professional when you have your own website. I often will get emails through my shop website asking for this department or that department, even though it's just me! I attribute that to having a professional looking website.

9. "WHERE'D YOU GET THAT?"
This is another topic that I mentioned in the video above - most people don't remember the shop name where they made an Etsy purchase. They just say it's "from Etsy". Whereas, people who have visited your website and maybe even made a purchase there, are much more likely to remember the name of your business and therefore help you to get your name out.

10. BUILDING YOUR NETWORKS
It's much easier to lead people to your email signup and other social media sites with a separate website than it is on a handmade marketplace.


Have you considered starting a separate website in addition to your Etsy shop? Or maybe you have experience in doing this? Let me know in the comments!