How to Know if Your Product Will Sell

How to know if your product will sell before you make it!

Testing the market before you release a product is a very good idea. It's a step that a lot of people skip, and to be honest, it's not something that I did in the beginning either, but now that I know better, it's very helpful. It is especially important if you are creating a product that requires a lot of upfront costs. 

Here are some of the best ways to test the market before you go all-in with a product line.

A pop-up shop is simply a temporary brick and mortar store of some kind. If you have a small line of products and you're trying to decide which ones to invest in, a pop-up shop is a great way to do it. While I love online retail, there is something special about seeing your customers face-to-face, and the "market research" that you can get simply from watching people's reactions to your products is invaluable. 

If you sell a handmade product, craft shows are a great way of reading your market interest for the same reasons listed above, but typically at a lower cost to you. Most craft shows only require that you set up a table or a booth for a day or two, so you won't need as much product as a pop-up shop.

A lot of popular brands use social media, like Instagram, to post a photo of a product sample and ask for feedback. You could also post two different options, and have your followers tell you which they like best. 

You can post a survey pop-up on your website, or post a survey link on your company Facebook page, asking for your followers' feedback. I would recommend offering a percentage discount, or some other incentive, to get more people to take the survey.

All e-commerce platforms offer site analytics and data. Use that data to see what your customers are liking or not liking in your shop, and which items get the most traffic.

In some cases, crowdfunding is a great way to not only gauge interest, but actually fund the production of the product. Indiegogo and Kickstarter are the most popular crowdfunding sites.