How to Know if Your Product Will Sell
Testing the market before you release a product is a very good idea. It's a step that a lot of people skip, and to be honest, it's not something that I did in the beginning either, but now that I know better, it's very helpful. It is especially important if you are creating a product that requires a lot of upfront costs.
Here are some of the best ways to test the market before you go all-in with a product line.
A pop-up shop is simply a temporary brick and mortar store of some kind. If you have a small line of products and you're trying to decide which ones to invest in, a pop-up shop is a great way to do it. While I love online retail, there is something special about seeing your customers face-to-face, and the "market research" that you can get simply from watching people's reactions to your products is invaluable.
If you sell a handmade product, craft shows are a great way of reading your market interest for the same reasons listed above, but typically at a lower cost to you. Most craft shows only require that you set up a table or a booth for a day or two, so you won't need as much product as a pop-up shop.
A lot of popular brands use social media, like Instagram, to post a photo of a product sample and ask for feedback. You could also post two different options, and have your followers tell you which they like best.
You can post a survey pop-up on your website, or post a survey link on your company Facebook page, asking for your followers' feedback. I would recommend offering a percentage discount, or some other incentive, to get more people to take the survey.
CHECK YOUR NUMBERS
All e-commerce platforms offer site analytics and data. Use that data to see what your customers are liking or not liking in your shop, and which items get the most traffic.