6 Ways to Scale Your Online Business
If you've been running a profitable online shop for a while now, you may be feeling a bit stuck.
There is a certain point in an eCommerce business where you have to decide if you want to stay at the level you're at or if you want to scale up and grow your business. I remember reaching this point with my first Etsy shop, and it can be a weird mixture of exciting / overwhelming / confusing trying to figure out what to do next.
Here are some easy ways that you can start scaling your business right away.
1. Start ordering packaging supplies in bulk.
If you've been picking up packaging supplies at craft stores or Etsy shops, it's time to start ordering that stuff in bulk! You'll save a ton of money in the long run, and you won't have to repurchase so often. I outline my favorite places to buy bulk packaging / shipping supplies at the bottom of the post below.
Read More: Packaging Basics
2. Start selling your products on your own website.
I've heard it said before that having an Etsy shop is like renting a house; having your own website is like buying a house. Etsy is great (especially for the built-in traffic!), but it doesn't hurt to secure a spot just for you and your brand on the web. It's one of the first steps that you can make toward scaling up into a big-time business. I recommend either Shopify or Squarespace for this, depending on your needs / the size of your shop (if your site is mainly for eCommerce, or if your shop is quite large, Shopify is probably the way to go).
3. Batch & automate your schedule.
At this point, you know the main tasks that you have to do each week. Take the time to plan out a schedule that maximizes your productivity so that you can get more done in less time. Start batching your tasks, and automate as much as possible.
Read More: 5 Ways to Automate Your Business
4. Stock your shop with mostly reproducible items.
Okay this is key. If you run a handmade shop, you should plan out your collections to include a small number of higher-priced one-of-a-kind products and then a larger amount of reproducibleitems. This saves time because you don't have to take product photos a million times, and it makes it easier for you to analyze how much money you're making vs your labor.
Read More: How to Create a Cohesive Product Line
It might be time to start outsourcing some of the more menial tasks that take up your time, so that you can focus on what you do best, and your favorite parts of the business. Whether that means hiring a shop assistant or working with a professional fulfillment company, in order to grow, you can't do everything yourself.
Read More: Where I Get My Products Printed
6. Start selling digital / info products.
Take a look at your brand as a whole (vs. just what you're selling). What do you represent? Who are you selling to? There is probably an opportunity to create printables or info products for that audience. Working some digital products into your shop is a great way to make passive income. You work to create the product, and then you don't have to do a thing!
Read More: How to Narrow Your Niche
Read More: How to Get to Know Your Target Customer
Have you tried implementing any of these ideas? Are you struggling to scale your business? Let me know what issues you're dealing with in the comments!